How GetYourGuide more than doubled enrichment coverage with AI-powered assessments

GetYourGuide's sales team was growing fast, but their hiring process couldn't keep pace. On busy days, they needed to interview up to 100 candidates — and each one required a technical sales assessment that took significant time from senior team members. The existing process meant either compromising on assessment quality or creating massive bottlenecks in the hiring pipeline.

GetYourGuide implemented Jam's AI Candidate Assessments to handle the technical evaluation component of their hiring process. Candidates now complete realistic, AI-driven sales scenarios that test actual selling skills — not just interview polish. Each candidate receives an objective score benchmarked against GetYourGuide's performance standards, with detailed breakdowns across key competencies. Hiring managers get a clear, data-driven view of each candidate before the human interview stage.

The impact was immediate. GetYourGuide more than doubled their enrichment coverage — from the low 40% range to the high 80s. Senior team members reclaimed 38 hours per hiring cycle that had previously been spent on technical assessments. Most importantly, the quality of hires improved. By filtering for real selling skills early in the process, the team could focus their interview time on candidates who had already demonstrated competency.

"On a busy day, we interviewed 100 people. Jam saved me 38 hours by reducing interview time because the technical element was already done." — Chemir, Sales