How McMakler achieved 4x measurable skill gains across their entire sales team

McMakler's rapid growth meant onboarding dozens of new agents every month across Germany. Traditional classroom training couldn't keep up — it was expensive, inconsistent across regions, and pulled experienced agents away from selling to mentor newcomers. The sales leadership team needed a way to deliver standardized, high-quality training at scale while keeping their top performers focused on revenue.

McMakler rolled out Jam's AI Sales Simulations across their entire organization. New hires now practice realistic sales scenarios — from initial property consultations to handling objections about commission structures — with AI buyer personas that adapt to their responses. Each agent receives instant, structured feedback after every session, scored against McMakler's own sales methodology. Managers can track individual progress through dashboards without sitting in on every call.

Within the first quarter, McMakler saw measurable improvements across the board. New agents reached competency benchmarks 70% faster than with the previous training program. The team now completes over 1,000 training sessions per month — something that would have been impossible with traditional coaching. Critically, the quality of training became consistent across all regions. An agent in Munich receives the same caliber of practice and feedback as one in Hamburg.

"Over 1,000 trainings per month to bring everyone on one level. Jam gave us the ability to scale training quality across every region without scaling our training team." — Peter Jünger, Chief Revenue Officer