Jam raised €1mn in Seed funding. Read our announcement here

Supercharge your Sales Team With AI.

Meet Lisa—your AI Sales Coach, helping your team refine pitches, master objections, and close more deals faster.

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Used by the world's leading companies

Superhuman powers
for human Sales teams

AI agents to empower your sales teams.

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Meet Lisa, your AI coach, helping your sales teams close more deals faster.

Lisa is available 24/7 and provides personalized coaching for your sales team, enabling your reps to confidently tackle real-world challenges and close deals faster.

GDPR compliant. Data encrypted at rest and in transit according to BSI TR-02102 standards. ISO, Cybervadis and SOC2 coming soon
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How Lisa transforms your sales teams

Scaling sales coaching presents challenges—ineffective training can result in missed quotas, lost deals, and prolonged onboarding. Jam’s AI-powered coach shortens ramp-up time, boosts win rates, and ensures optimal sales team performance. Our impact includes:

Ramp-up faster than ever

Onboard new reps, launch new products and train your team on best practices with Lisa in record time.

Safe space for learning

Equip every rep with their private, real-time and unbiased AI coach to confidently grow their sales skills.

Performance insights

Lisa identifies skill gaps and individual coaching opportunities. Track training progress in real-time.

Deeply integrated

Lisa integrates effortlessly with your existing sales tech stack to build contextual memory.
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Trusted by industry leaders

Scaling sales coaching presents challenges—ineffective training can result in missed quotas, lost deals, and prolonged onboarding. Jam’s AI-powered coach shortens ramp-up time, boosts win rates, and ensures optimal sales team performance. Our impact includes:

“I was skeptical that AI could truly coach my reps - but Jam’s coaching quality completely exceeded my expectations"
4.8
Avg. Product Rating (based on 1.5k reviews)
22%
Higher win rates of companies using dynamic sales coaching programs
"It’s the first time I’ve seen a tool bridge the gap between theory and practice without needing constant trainer input."
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Mission Driven

Onboard in Days, Not Weeks

Unpolished pitches lose deals—our AI refines messaging, tone, and delivery with real-time feedback, so every pitch lands.

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Quickly deploy AI-driven simulations to sharpen sales skills, tailor playbooks, and close deals faster—no heavy lifting required.

A new way to coach your sales teams

Scaling sales coaching presents challenges—ineffective training can result in missed quotas, lost deals, and prolonged onboarding. Jam’s AI-powered coach shortens ramp-up time, boosts win rates, and ensures optimal sales team performance. Our impact includes:

Effortless Setup

Rapidly create tailored sales simulations using your playbooks, buyer personas, and real sales data in no time.

AI Roleplays

Dive into hyper realistic AI simulations and receive instant feedback to quickly sharpen critical sales skills.

Performance Management

Track real-time progress with intuitive dashboards, easily spotting skill gaps and coaching opportunities.

Continuous improvement

Launch cohort-based learning cycles that target specific skills and drive ongoing improvements

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Enterprise Ready

Lisa is your team’s AI Sales Coach, delivering real-time feedback, personalized training, and data-driven insights to help reps pitch better, close faster, and win more deals.

Multi-Language Support

Train your reps in lifelike sales conversations across international teams and organizations in 5+ languages.

GDPR Certified

Currently undergoing ISO, Cybervadis and SOC2 certification processes. Data encrypted at rest and in transit according to BSI TR-02102 standards.

CRM and LMS Integration

Seamlessly connect with your existing enterprise systems, sync training progress and performance metrics automatically.

Real-Call Analytics

Gain instant insights from every conversation with AI-powered analysis & scoring to improve performance.

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Frequently Asked Questions

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1. What is Jam?

Jam is an AI-powered sales training platform that enhances sales performance through role-plays and analytics.

2. How does Jam work?

Jam uses AI to simulate realistic customer interactions, guiding sales reps through lifelike role-plays and giving instant, actionable feedback on their performance. Managers can track team progress, assign tailored scenarios, and review conversation analytics to pinpoint strengths and coaching opportunities.

3. Can Jam help with onboarding new sales representatives?

Yes, Jam accelerates the onboarding process by allowing new sales reps to practice in a safe environment without risking actual leads, reducing the typical onboarding time.  

4. How does Jam support sales managers in coaching their teams?

Jam provides managers with tools to monitor training effectiveness, engagement, and progress against individual targets, enabling data-driven coaching and performance management.  

5. What makes Jam’s AI-powered role-plays effective?

Jam’s AI-powered role-plays allow sales reps to practice anytime and anywhere, offering instant feedback in a safe space, which enhances skill development and confidence.  

6. How does Jam customize training for my sales team?

Jam creates 100% customized simulations and scorecards aligned with your playbooks, buyer personas, and training gaps, ensuring personalized training experiences.  

7. Is Jam trying to replace my sales team?

At Jam, we believe sales excellence comes from the perfect blend of human expertise and cutting-edge AI—because building trust and rapport has never been more critical to winning customers. Our AI-powered coach works alongside your team as a dedicated partner, enhancing human performance rather than replacing it.

Jam With Us

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