The revenue activation platform

Revenue is won
in customer conversations.

Jam ensures your reps excel in every one of them.

// HOW JAM OPERATES

Every customer conversation counts: Trust is earned or squandered, customers stay or churn, and deals are won or lost.

Jam's AI assistants continuously assess, coach, and guide your reps in the flow of work, across the tools they already use.

Dr. Clemens Lechner
Backed by Science
Dr. Clemens Lechner
CPO · Co-Founder

"AI alone doesn't improve performance – people empowered by AI do. Our behavioral-science-based platform integrates deeply with the tools and workflows of your sales organization to drive lasting improvement."

−55%
ramp-up time for reps
+41%
skill gains for reps
+4.5h
CRM hygiene saved per rep
+6h
coaching time saved per manager
+26%
direct revenue uplift
Trusted by leading sales teams
Backed by leading investors
The capabilities

Five capabilities.
One revenue activation platform.

Jam connects hiring, training, real calls, CRM work, and coaching into one revenue activation loop – so every customer conversation becomes a chance to improve performance and grow revenue.

01
Hiring Assistant

Identify top talent.
Make better hires.

AI roleplays to evaluate candidate's selling skills before you hire.

Learn more+

Sales hiring is often a coin flip: Interviews don't predict who can actually sell. Jam's Hiring Assistant gives you better hires with no extra effort: It tests candidates in realistic simulations of the conversations they'll have on the job – the best way to predict real-world performance. Once reps are on board, you can track their skill growth.

// ROLEPLAY COMPLETE
Discovery call · Senior AE
Strong hire
78TOTAL
Marco Chen
Candidate
Situation questions88
Problem discovery74
Implication depth62
Need-payoff framing68
AI summary: Strong discovery foundation. Probe business impact more deeply.
02
Coach
★ Category leader

Upskill your team.
Boost real-world performance.

AI roleplays to train your team for any kind of revenue-driving customer conversation.

Learn more+

Traditional sales training is time-consuming and ineffective. Jam Coach is a flight simulator for sales that measurably boosts the skills that matter: Through realistic AI role-plays, reps practise the exact sales conversations they'll have, with fully custom personas, scenarios, and scorecards. From onboarding to continuous upskilling, sales training has never been faster and more effective. Also supports training for any customer-facing role and for leaders.

// LIVE ROLEPLAY
Discovery · Operational impact
03:42
Live
James Bennett, a fictional AI buyer persona, speaking in a live sales role-play
James BennettAI buyer · Head of Operations
CL
You
James“We are already losing customers to these delays. What would you change first?”
03
Call Reviewer

Analyze every call.
Make it a coaching moment.

AI call scoring to learn from every customer conversation and update the CRM automatically.

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Managers rarely have time to review enough sales calls. Reps get little feedback – and the same mistakes repeat. Jam Call Reviewer scores every call, accurately and consistently, on your custom scorecards. It gives reps constructive feedback that helps them improve next time, and routes the signals to personalized coaching plans. It also automatically updates the CRM with key information from the call.

// CALL REVIEW · 14:12
Northstar Logistics · Discovery
07:30
76/100CALL SCORE
Analysis complete3 coaching signals foundEvery score links to call evidence.
Discovery depthStrong problem exploration
88
!
Business impactImpact identified, not quantified
62
Why this score

You found the operational problem but did not quantify its commercial impact.

07:30 “The delays have created some additional work.”
Try next time“What do these delays cost the business each quarter?”
Next stepsClear ownership and timeline
78
Transcript14:12
You

What is driving the urgency around delivery times?

JB

Our teams spend more time correcting delays every week.

JB

The delays have created some additional work.

Evidence for Business impact
You

Let me show you how the workflow would change.

58% Talk ratio2 Questions
04
Jam Studio

Build world-class coaching programs.
Scale within minutes.

AI-assisted content creation for customized role-play journeys, built from your company's playbooks, products, and context.

Learn more+

Building enablement programs can take months, and keeping them up to date is a challenge. Jam Studio completely changes the game: It lets anyone author entire coaching journeys in minutes – with custom playbooks, personas, and scorecards. Start from Jam's expert-crafted templates for any commercial scenario and methodology, customize them with our AI copilot, and scale to any geography and language without compromising on quality.

// PROGRAM BUILDER
Q3 SDR Onboarding · 3 modules
🇬🇧🇩🇪🇫🇷🇪🇸+ 16
Add a module on closing. Use personas from current CRM deals.
Module 1 · Discovery
⚙ EDIT
ScenarioCold call
PersonaJames Bennett · Head of Ops
ScorecardSPIN Discovery
Module 2 · Objection handling
⚙ EDIT
ScenarioRenewal call
PersonaSarah Chen · CFO
ScorecardPricing pushback
Module 3 · Closing
✦ ADDED BY COPILOT
ScenarioClosing call
PersonaDavid Miller · Current opportunity
ScorecardMutual close plan
05
Deal Assistant

Make selling easier.
Eliminate admin work.

AI voice assistant for sales work across CRM, email, and calendar.

Learn more+

Reps lose precious hours to CRM hygiene and other busywork – time stolen from selling. Jam's Deal Assistant lets reps talk to your CRM, email, and calendar, so they can prepare for every meeting, document meetings in the CRM, and create follow-ups. It eliminates busywork so reps can focus on selling – and gives you better CRM data.

// ASSISTANT · 3:42 PM
VOICE · CHAT
Voice · 0:08
“Prep me for Northstar. What changed since our last call?”
J
Northstar expanded the project scope. Their CFO joined the next meeting and pricing is now the main risk.
CRMEmailCalendar
Voice · 0:12
“We agreed on the pilot. Update the CRM, draft the follow-up, and find time Thursday.”
J
Salesforce updated
Stage
Discovery → Negotiation
Next step
14-day pilot
Amount
€84,000
J
J
Meeting scheduled
When
Thursday · 2:00 PM
Guests
4 attendees
J
All done. CRM updated, email ready, and the meeting invite is out.
CRM ✓Email ✓Calendar ✓
Jam is working across your tools

See how the five capabilities connect into one revenue activation loop for hiring, coaching, live execution, and CRM quality.

Success Stories

Don't just take
our word for it.

Sarah Lobenstein

"With Jam we haven't just dramatically accelerated the onboarding of new agents – we can now also offer our existing team and managers a highly effective training program."

Sarah Lobenstein
Director of Sales Enablement @ McMakler
Read success story →
Shehmir Shaikh
Shehmir Shaikh
Senior Sales Enablement Manager @ GetYourGuide

"After going through the Jam certification, reps closed 1.5, if not 2x the number of deals they were closing before."

Read success story →
Gijs Meeder
Gijs Meeder
EMEA Expansion Lead – Mobility @ Uber

"What sets Jam apart is how realistic the simulations feel and the quality of feedback reps get. It genuinely helps people get better fast."

Read success story →
Denise Hasircioglu
Denise Hasircioglu
Senior Business Recruitment Lead @ GetYourGuide

"Jam gives us deep insights on what candidates can actually deliver in a realistic cold-call simulation. This helps us identify the best talent quickly."

Read success story →
Felix Stegmann
Felix Stegmann
Sales Coach

"Jam takes my sales coaching to the next level – my clients don't just practice, they build real conversational skills."

Who Jam is for

Built for every
revenue role.

From enablement strategy to frontline execution, Jam helps every role improve the conversations that drive revenue.

Launch better enablement, faster. Prove what changes.

Create high-quality coaching programs in hours, roll them out across teams and languages, drive engagement, and steer with data on activity, completion, performance, and skill gains.

// WITHOUT JAM
// WITH JAM
Playbooks, roleplays, scorecards, and certifications take weeks to build
High-quality coaching journeys created in hours with Jam Studio
Programs are hard to localize across teams, regions, and languages
Rollouts scale across teams and 20+ languages without rebuilding everything
Enablement struggles to keep reps engaged after launch
AI coaching, assignments, nudges, and practice keep reps actively improving
Impact is measured by attendance and completion
Skill gains, practice activity, call performance, and team progress become visible
Enterprise Ready

Built for
Enterprise Scale

Security, compliance, and integrations designed for teams that demand the highest standards.

// INTEGRATIONS

Integrations

Jam integrates with your stack – CRM, LMS, email, calendar, Slack, Teams, and transcribers – so performance data flows where your teams already work.

CRMLMSEmailCalendarSlackTeamsTranscribers
// GLOBAL TEAMS

Multi-Language Support

Jam supports 20+ languages with natural-sounding AI that adapts to regional nuances.

EnglishDeutschFrançais+17
// SECURITY

Enterprise-Grade Security

End-to-end encryption, SSO, role-based access, and regular third-party audits.

E2E encryptionSSORBACAudits
// COMPLIANCE

Compliance

Jam is GDPR-compliant and CyberVadis Silver rated, with EU-hosted infrastructure.

GDPRSilverEU
Revenue activation

The intelligence layer
behind revenue activation.

Jam turns scattered sales signals into one intelligence layer that activates better hiring, coaching, live execution, CRM quality, and revenue leadership.

// SIGNALS IN
Calls and transcripts
CRM and deal history
Email and calendar context
Playbooks and scorecards
LMS and enablement data
// JAM DATACORE

One brain for every customer conversation.

Hiring Assistant sees the baseline. Coach builds the skill. Call Reviewer verifies it in the field. Jam Studio scales the program. Deal Assistant turns the signal into action.

Hiring
Coach
Reviewer
Studio
Assistant
// SIGNALS OUT
Rep coaching plans
Manager coaching priorities
CRM updates and next steps
Forecast and deal risk signals
Revenue performance lift
→ COMPOUND LEARNING
Every signal makes the next conversation better.
Hiring, ramp, coaching, call scoring, CRM activity, and manager action all compound into one revenue activation loop.
→ BUILT FOR YOUR STACK
Open API and webhooks for everything else.
Jam fits into your CRM, LMS, email, calendar, Slack, Teams, and transcriber workflow.
Why this matters

Six hard numbers your sales org is probably hiding from.

73%
of reps don't meet quota.

In today's market, it's their skills – not just your product – that make revenue.

// onboarding · live call
87%
of training is forgotten within weeks.

One-shot enablement doesn't stick. Without continuous practice, knowledge decays before the first real call.

// onboarding
30%
of your win rate is left on the table.

You can't join every call. Reps can't remember every battle card. Execution gaps cost you deals you should have won.

// live call
10h
lost to admin – per rep, per week.

CRM updates, follow-ups, meeting prep. Every hour on busywork is an hour not spent selling.

// post-call
75%
of managers don't coach regularly.

1:1s get eaten by CRM hygiene. Reps who don't get coached underperform by up to 50%.

// coaching
25%
average CRM fill rate.

Forecasts run on bad data. Pipeline visibility collapses. RevOps can't see what's really happening.

// CRM hygiene

See how Jam helps your team
turn every conversation into revenue.

In 30 minutes, see how Jam helps your reps perform better in the customer conversations that drive revenue.

Read success stories