"With Jam we haven't just dramatically accelerated the onboarding of new agents – we can now also offer our existing team and managers a highly effective training program."
Sarah Lobenstein
Director of Sales Enablement @ McMakler
The revenue activation platform
Revenue is won
in customer conversations.
Jam ensures your reps excel in every one of them.
// HOW JAM OPERATES
Every customer conversation counts: Trust is earned or squandered, customers stay or churn, and deals are won or lost.
Jam's AI assistants continuously assess, coach, and assist your reps in role-play and real customer conversations to drive lasting improvement.
Built in EuropeEU data residency · Human-centered AI
55%
ramp-up time for reps
41%
skill growth
4.5h
CRM hygiene saved per rep
6h
coaching time saved per manager
26%
direct revenue uplift
Backed by Science
Dr. Clemens Lechner
CPO · Co-Founder
"AI alone doesn't improve performance – people empowered by AI do. Our platform is based on the best available science on how to enable humans to perform at their best."
Trusted by leading sales teams
Backed by leading investors
The capabilities
Five capabilities.
One platform.
Jam assesses, coaches, and assists your team in daily sales work – all feeding one performance loop that makes every next customer conversation better.
01
Talent Assessments
Identify top talent.
Make better hires.
AI roleplays to evaluate candidate's selling skills before you hire.
Learn more// ROLEPLAY COMPLETE
Discovery call · Senior AE
78TOTAL
Marco Chen
Candidate
Situation questions88
Problem discovery74
Implication depth62
Need-payoff framing68
AI summary: Strong discovery foundation. Probe business impact more deeply.
02
Coaching
★ Category leader
Upskill your team.
Boost real-world performance.
AI roleplays to train your team for any kind of revenue-driving customer conversation.
Learn more// LIVE ROLEPLAY
Discovery · Operational impact
03:42
Live
James BennettAI buyer · Head of Operations
CL
YouJames“We are already losing customers to these delays. What would you change first?”
03
Call Scoring
Analyze every call.
Make it a coaching moment.
AI call scoring to learn from every customer conversation and update the CRM automatically.
Learn more// CALL REVIEW · 14:12
Northstar Logistics · Discovery
▶07:30
76/100CALL SCORE
Analysis complete3 coaching signals foundEvery score links to call evidence.
✓
Discovery depthStrong problem exploration
88!
Business impactImpact identified, not quantified
62Why this score
You found the operational problem but did not quantify its commercial impact.
07:30 “The delays have created some additional work.”
Try next time“What do these delays cost the business each quarter?”
✓
Next stepsClear ownership and timeline
78Transcript14:12
You
What is driving the urgency around delivery times?
JB
Our teams spend more time correcting delays every week.
JB
The delays have created some additional work.
Evidence for Business impactYou
Let me show you how the workflow would change.
58% Talk ratio2 Questions
04
Jam Studio
Build world-class coaching programs.
Scale within minutes.
AI-assisted content creation for customized role-play journeys, built from your company's playbooks, products, and context.
Learn more// PROGRAM BUILDER
Q3 SDR Onboarding · 3 modules
🇬🇧🇩🇪🇫🇷🇪🇸+ 16
✦
Add a module on closing. Use personas from current CRM deals.
↑
Module 1 · Discovery
⚙ EDIT
Module 2 · Objection handling
⚙ EDIT
Module 3 · Closing
✦ ADDED BY ASSISTANT
05
Deal Assistant
Make selling easier.
Eliminate admin work.
AI voice assistant for sales work across CRM, email, and calendar.
Learn more// ASSISTANT · 3:42 PM
VOICE · CHAT Jam is working across your tools
See how Jam connects assessment, coaching, and assistance into one performance loop that helps your team improve in every customer conversation.
Success Stories
Don't just take
our word for it.
Shehmir Shaikh
Senior Sales Enablement Manager @ GetYourGuide
"After going through the Jam certification, reps closed 1.5, if not 2x the number of deals they were closing before."
Read success story →
Gijs Meeder
EMEA Expansion Lead – Mobility @ Uber
"What sets Jam apart is how realistic the simulations feel and the quality of feedback reps get. It genuinely helps people get better fast."
Read success story →
Denise Hasircioglu
Senior Business Recruitment Lead @ GetYourGuide
"Jam gives us deep insights on what candidates can actually deliver in a realistic cold-call simulation. This helps us identify the best talent quickly."
Read success story →
Felix Stegmann
Sales Coach
"Jam takes my sales coaching to the next level – my clients don't just practice, they build real conversational skills."
Who Jam is for
Built for every
revenue role.
From enablement strategy to frontline execution, Jam helps every role improve the conversations that drive revenue.
Launch better enablement, faster. Prove what changes.
Create high-quality coaching programs in minutes, roll them out across teams and languages, drive engagement, and steer with data on activity, completion, performance, and skill gains.
// WITHOUT JAM
// WITH JAM
// WITHOUT JAM
Playbooks, roleplays, scorecards, and certifications take weeks to build
// WITH JAM
High-quality coaching journeys created in minutes with Jam Studio
// WITHOUT JAM
Programs are hard to localize across teams, regions, and languages
// WITH JAM
Rollouts scale across teams and 20+ languages without rebuilding everything
// WITHOUT JAM
Enablement struggles to keep reps engaged after launch
// WITH JAM
AI coaching, assignments, nudges, and practice keep reps actively improving
// WITHOUT JAM
Impact is measured by attendance and completion
// WITH JAM
Skill gains, practice activity, call performance, and team progress become visible
Enterprise Ready
Built for Enterprise Scale
Security, compliance, and integrations designed for teams that demand the highest standards.
// EUROPEAN TECHNOLOGY
Built in Europe, with a human-centered approach to AI.
// INTEGRATIONS
Integrations
Jam integrates with your stack – CRM, LMS, email, calendar, Slack, Teams, and transcribers – so performance data flows where your teams already work.
CRMLMSEmailCalendarSlackTeamsTranscribers
// GLOBAL TEAMS
Multi-Language Support
Jam supports 20+ languages with natural-sounding AI that adapts to regional nuances.
EnglishDeutschFrançais+17
// SECURITY
Enterprise-Grade Security
End-to-end encryption, SSO, role-based access, and regular third-party audits.
E2E encryptionSSORBACAudits
// COMPLIANCE
Compliance
GDPR-compliant, CyberVadis Silver rated, with EU data residency.
GDPRCyberVadis SilverEU data residency
Revenue activation
The intelligence layer
behind revenue activation.
Jam turns scattered sales signals into one intelligence layer that activates better hiring, coaching, live execution, CRM quality, and revenue leadership.
// SIGNALS IN
Calls and transcripts
CRM and deal history
Email and calendar context
Playbooks and scorecards
LMS and enablement data
// JAM DATACORE
One brain for every customer conversation.
Hiring Assistant sees the baseline. Coach builds the skill. Call Reviewer verifies it in the field. Jam Studio scales the program. Deal Assistant turns the signal into action.
Talent Assessments
Coaching
Call Scoring
Jam Studio
Deal Assistant
// SIGNALS OUT
Rep coaching plans
Manager coaching priorities
CRM updates and next steps
Forecast and deal risk signals
Revenue performance lift
→ COMPOUND LEARNING
Every signal makes the next conversation better.
Hiring, ramp, coaching, call scoring, CRM activity, and manager action all compound into one revenue activation loop.
→ BUILT FOR YOUR STACK
Open API and webhooks for everything else.
Jam fits into your CRM, LMS, email, calendar, Slack, Teams, and transcriber workflow.
Why this matters
Six hard numbers your sales org is probably hiding from.
65%
of quota reps don't expect to fully hit quota.
Targets are still hard to reach. Skills, execution, and coaching determine who gets to 100%.
// onboarding · live call
52%
say traditional enablement doesn't build the skills they need.
Courses and guides are not enough. Reps need practice, feedback, and coaching close to the customer conversation.
// onboarding
40%
cite lack of data or insights as an enablement obstacle.
If managers can't see what happens in calls, coaching stays generic and execution gaps repeat.
// live call
60%
of rep time is not spent selling.
Planning, quotes, data entry, training, and other work crowd out time with customers.
// post-call
46%
rarely get feedback on sales conversations.
Managers can't coach every deal manually. Without call-level feedback, the same mistakes repeat.
// coaching
46%
say data quality issues hurt their sales.
Manual errors, duplicate records, and incomplete data weaken forecasts, pipeline visibility, and AI outcomes.
// CRM hygiene
See how Jam helps your team
turn every conversation into revenue.
In 30 minutes, see how Jam helps your reps perform better in the customer conversations that drive revenue.